Creative Brief

Title and Description: Wingman: Your best friend for travelling

The Brand and Its Background: Wingman is a conceptual flight booking and tracking application designed to streamline the travel experience. As an avid traveler, I have encountered various inefficiencies and confusing interfaces in existing apps. This project aims to address those pain points by creating a user-friendly, efficient, and aesthetically pleasing application that enhances the overall travel experience.

Goals and Objectives:

Develop a comprehensive flight booking and tracking app.
Design a simple, intuitive boarding pass interface.
Incorporate real-time flight tracking features.
Address common user frustrations with existing apps.
Ensure the app is visually appealing and easy to navigate.

Audience: The target audience for Wingman includes:

Frequent travelers who value efficiency and simplicity.
Casual travelers looking for a reliable and user-friendly flight booking tool.
Tech-savvy individuals who appreciate well-designed digital experiences.
Business travelers needing a seamless travel management tool.

Messaging and Tone: Wingman empowers travelers to navigate their journeys with ease and confidence. The messaging should convey simplicity, reliability, and user empowerment. The tone will be approachable, supportive, and optimistic, aiming to reduce the stress associated with travel planning and execution.

Assets and Deliverables:

Final product: A fully designed app prototype, including flight booking, boarding pass generation, and flight tracking features.
Design assets: Custom icons, high-quality images, and videos sourced from free and premium stock platforms.
User interface (UI) elements: Developed using design software such as Adobe XD or Figma.

Highlight Challenges and Objectives:

Challenge: Creating a seamless and intuitive user interface that addresses common pain points in current apps.
Objective: Ensure a user-centric design by conducting usability testing and incorporating feedback from frequent travelers.
Challenge: Integrating real-time flight tracking data.